Jeep is Developing AI Technology To Make Off-Roading Adventures Autonomous

These days AI technology is evolving at such a rapid rate that what was deemed “advanced” a year ago would be seen as unimpressive today. Its uses range from cybersecurity, marketing, e-commerce, machine learning, information gathering, and so on. So it shouldn’t be any surprise to anyone that the auto industry, with Jeep in particular, sees its value.

With its growing line of fully-electric and hybrid models, Jeep is taking a step further into its electrified future by developing advanced ai technology to implement into the brand’s off-roading adventures.

How Is Jeep Using AI Technology For Off-Roading?

Neda Cvijetic, Stellantis head of AI & autonomous driving took a pair of electrified Jeep Grand Cherokee 4xe models out into the Moab desert in Utah to put the latest prototypes of their automated off-road driving ai technology to the test. According to a press release, the purpose of utilizing AI for automated driving is to enhance the experience of seasoned off-roading drivers, as well as inspire prospective off-roaders too. Jeep also aims to use this technology to assist owners overcome everyday driving challenges like torrential weather conditions, road obstructions, etc.

“In the same way that our 4xe electrification takes Jeep brand’s off-road capability to new heights, these advanced off-road driving systems will help more customers in more countries around world join and enjoy the adventure,” says Christian Meunier, Jeep brand CEO. “These features and technology will have real-life applications on and off the trail in a wide range of driving conditions.”

Is Jeep Ready For Automated Driving?

The use of AI technology is gradually being introduced into the automotive industry. Aside from automated driving, Ford has begun using it to detect pedestrians and automatically back up its trucks to line up with a trailer hitch. But with automated driving being its primary application, it has been a bumpy road (no pun intended) for other automakers to perfect this technology due to the potential danger it can pose to other drivers and pedestrians. One Tesla owner was spotted sleeping behind the wheel while her car’s auto-pilot was engaged on the highway, and another incident involved a police officer attempting to pull over an automated taxi that would not respond to his commands.

Jeep fans can expect a full demonstration of future models’ off-roading performance by taking advantage of this autonomous technology by the summer of 2023.